Mon, 22 February 2021 | investing demographics
A new study of self-directed investors found major shifts in retail investing strategies influenced by the Covid-19 pandemic. According to the study, "Making Money in Mercurial Markets," 70% of investors said they changed their strategy as a direct result of the Covid-19 pandemic, with 19% reporting they changed it "significantly." A sizeable majority (67%) of investors said they mostly see opportunity in market volatility - 54% described volatility as "mostly opportunity, some risk" and 13% saw "all opportunity."
According to the research, 68% of investors increased their stock holdings in the pandemic and nearly one in ten (8%) purchased stocks for the first time. Three in four investors (77%) are trading as much as they were pre-pandemic. More than 2 out of 5 (43%) said they're keeping up their pace of trading, with a third (34%) trading stocks more frequently and 13% "much more" frequently. Two in 5 investors (44%) are shorting stocks. About one in five (20%) stepped up shorting - 14% increased short selling during Covid and 6% shorted stocks for the first time.
A majority (89%) of investors 40 and younger changed their investment strategy as a direct result of the pandemic, compared to 61% of those over 40. 76% increased their stock holdings and 15% purchased stocks for the first time. 69% view market volatility as mostly opportunity, with younger investors thrice as likely as those over 40 to see volatility as all opportunity (24% vs. 8%). More than half (54%) are trading more frequently, 26% much more frequently. About three in four (73%) have placed a short, more than double the one in three investors (30%) over 40. 27% of younger investors are shorting more; 11% are shorting for the first time.
"The convergence of the bull market, ease of online investing and trading, and Covid stay at home orders has created a sea change in the investment landscape. We have seen how retail investors transformed the market with the activity in meme stocks. This pandemic period has been history in the making and our data underscores the retail reckoning that has been coming for a long time," said Dan Pipitone, TradeZero America co-founder.
The survey was conducted online in January with 1,000 self-directed investors who have minimum investable assets of $30,000. Other data points include:
Source: TradeZero America