Friday, April 3, 2026

Some Americans Looking To Stars For Financial Advice

Wed, 08 December 2021  |  advice consumers finances 

A new survey from LendingTree found that almost one-fifth (19.2%) of Americans have made a financial decision based on their horoscope, and an additional 30.6% would consider doing so. Millennials are most likely to make a financial decision based on their horoscope.

Key findings

• 19.2% of Americans have made a financial decision based on their horoscope, and an additional 30.6% would consider doing so.
• Millennials are most likely to make a financial decision based on their horoscope. 30.1% of millennials have made a financial decision based on their horoscope, as have 24.1% of Gen Zers.
• The most common horoscope-influenced financial choices were saving more money (42.1%), splurging (33.5%), buying or selling stocks (23.1%) and changing jobs (23.1%).
• Americans think Capricorns are the best with money and believe Geminis are the worst.
• Cancers worry about money the most, while Sagittariuses report the least amount of money anxiety. That said, Sagittariuses have the lowest average credit scores of all the signs.

To view the full report, visit https://www.lendingtree.com/debt-consolidation/zodiac-finances-survey/

Methodology

LendingTree commissioned Qualtrics to conduct an online survey of 2,049 U.S. consumers from Nov. 3 to Nov. 5, 2021. The survey was administered using a nonprobability-based sample, and quotas were used to ensure the sample base represented the overall population. All responses were reviewed by researchers for quality control.

LendingTree defined generations as the following ages in 2021:

• Generation Z: 18 to 24
• Millennial: 25 to 40
• Generation X: 41 to 55
• Baby boomer: 56 to 75

While the survey also included consumers from the silent generation (those 76 and older), the sample size was too small to include findings related to that group in the generational breakdowns.

Source: LendingTree.com