Sunday, April 20, 2025

Majority of Consumers Want Fewer Marketing Messages

Mon, 27 February 2023  |  consumers 

The Optimove 2023 Consumer Marketing Fatigue Survey found that 66% of consumers want fewer marketing messages and 27% believe they are inundated with them. Additionally, nearly eight in ten customers (79%) claim that an overabundance of marketing messages forced them to unsubscribe from at least one retail company in the previous three months. Also, according to 61% of consumers, receiving too many marketing messages caused them to unsubscribe from three or more retail businesses.

73% of respondents said they wished to receive less marketing communications in 2023 compared to 20... Read More

Most U.S. Consumers Living Paycheck to Paycheck

Mon, 30 January 2023  |  consumers economy 

A new survey from Lending Club and PYMTS found that 64% of U.S. consumers (166 million) lived paycheck to paycheck in December 2022, up 3 percentage points from 61% the year before. Higher income categories had the largest rise. In reality, 9.3 million more customers live paycheck to paycheck, while eight million, or 86%, earn above $100,000.

51% of consumers earning over $100,000 lived paycheck to paycheck in December 2022, up 9 percentage points from 42% in December 2021. As of December 2022, 66% and 78% of middle-income consumers (those earning between $50,000 and $100,000 yearly) ... Read More

Confidence in Housing Hits New All-Time Low

Mon, 07 November 2022  |  consumers economy housing 

The Fannie Mae Home Purchase Sentiment Index® (HPSI) dropped 4.1 points in October to 56.7, its lowest score since the index's launch in 2011 and its eighth consecutive monthly decline. As consistently high home prices and unfavorable mortgage rates continue to drive consumers' housing affordability concerns, five of the six index components dropped month over month, including those related to home purchasing and selling conditions. Only 16% of respondents said it's a good time to buy a house right now, a new survey low, while 59% of respondents said it's a good time to sell a house righ... Read More

Many U.K. Consumers Struggling With Credit Card Debt

Thu, 22 September 2022  |  consumers economy 

As the cost-of-living crisis bites, Marqeta, a global credit card issuance platform, revealed new research finding that over half (48%) of UK consumers questioned find it difficult to make the minimum monthly payments on their credit cards. The poll of more than 1,000 UK consumers reveals that as the country transitions from the pandemic to the cost-of-living issue, individuals have merely switched their financial concerns. With 57% of those surveyed reporting using credit cards to make ends meet over the past year.

Consumers in Generation Z are even more dependent on credit; 68% of r... Read More

Money Top Source Of Stress For Women

Thu, 22 September 2022  |  consumers demographics women 

Money is women's #1 source of stress according the second annual Ellevest Financial Wellness Survey. More than half (59%) of women worry about money at least once a week. And a mere 14% feel prepared for a recession.

"We have long known that money is women's #1 source of stress. This issue has only become more acute as women's financial health has deteriorated. In fact, the EWFHI shows that women's financial health is currently the worst it's been in the last five years," said Ellevest Head Data Scientist Dr. Kate Sullivan, who constructed the proprietary index. "Women's financ... Read More

New Vehicle Prices Set Record In August

Mon, 12 September 2022  |  consumers economy travel 

According to newly released data from Kelley Blue Book, a Cox Automotive subsidiary, the average price paid for a new car in the U.S. in August surpassed July's record and held the average transaction price (ATP) firmly over the $48,000 threshold. In August 2022, the Kelley Blue Book new-vehicle ATP reached a new high of $48,301, surpassing the previous high of $48,080 established in the preceding month. Prices in August 2022 increased 10.8% ($4,712) over the previous year and 0.5% ($222) from July to August.

During the summer, the supply of new-vehicle inventory days stayed con... Read More